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Sure, they can try to focus-group their way out of the problem, but if an app for “straight” people is to get anywhere close to Grindr’s level of success, women have to not just join out of curiosity. Men are slightly overrepresented among dating-service users, according to a 2010 Duke University study, and when it comes to apps, men tend to be more willing to use location-based dating features.On either platform, they’re far more likely to use the services aggressively.

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A Northwestern University study found that men viewed more than three times as many profiles as women and were about forty per cent more likely than women to send a message or chat after viewing a profile.

“The most desirable partners, especially the most desirable women, are likely to find the process of sifting through so many first-contact e-mails aversive, perhaps causing them to disengage from the process altogether,” the researchers write.

After my initial session, I only opened the app to show it to friends, scrolling through pages and pages of unappealing men in what resembled a masochistic digital-age performance-art piece titled “Why I’m Single.” In truth, though, I tried Blendr not to find love, but at the behest of a bevy of Web developers.

Around the time that Blendr launched in September, 2011, I wrote a short article declaring that the app was destined to fail.

They call this “the deluge problem.” Both Web entrepreneurs and armchair sociologists will tell you that women are different.

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