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Before Starbelly, Keywell and Lefkofsky founded a sportswear company called Brandon Apparel. Everyone remembers things they said a decade or more ago they may regret today.
And failure is hardly something to be ashamed of in tech; usually it’s heralded as a mark of having shot for the moon, something to be prized and not frowned upon.
It was written in an email by the co-founder of a company called Starbelly.com, which labeled itself a B2B provider -- back when people greeted that phrase with a straight face.
It's pretty much what you'd expect a novice executive to say back then, when it was all about money and not at all about creating something good.
Lawsuits unleashed The risk of failure is inherent to entrepreneurialism.