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I think that's interesting.'" It's 1300 hours in the San Fernando Valley, and Project Sparrow is in full effect.In a nondescript parking lot at a soundstage in Van Nuys, California, a Blackwater-esque platoon of personal-security professionals stands at the ready.There are worries about spies and recording devices. "There's someone whose entire job it is to figure out things that I don't want the world to see," she says. "Most of the neighbors know what's what by now," Jimmy says, locking the door behind him.
Every doorway and stairwell is guarded, and every window is blacked out. In 2014, a Swift shoot requires the kind of operational secrecy and logistical complexity rarely seen outside of a SEAL raid.
Before Project Sparrow – the code name chosen by the video's director, Mark Romanek – there was Project Cardinal, a multiweek mission where Swift's social-media team scoured the Web for a representative group of fans to appear in the video.
She's five feet 10, but she looks much taller, even with her lanky legs wrapped underneath her like a pretzel twist. So in terms of being happy, I've never been closer to that." Which is not necessarily the same as being happy.here's one way into Swift's new apartment building, and much of the time it's guarded by a former NYPD officer named Jimmy, who unlocks the door for residents and visitors alike.
"I need lunch like, whoa," Swift says, and an assistant tells her there's a sushi order happening. "Get a boatload." The video is for Swift's soon-to-be-Number One single, "Shake It Off," which she'll perform for the first time at the VMAs later this summer, but which at this point only a handful of people outside the room even know exists. Or" – she holds up her cellphone – "they can turn this on, right? We don't even know." Swift says she never feels completely safe, especially when it comes to her privacy. I've started to really take pride in being strong. This may be a drag for neighbors like Steven Soderbergh and Orlando Bloom, who have dropped seven figures to live at one of Tribeca's toniest addresses, but it's an unavoidable fact of life when the 24-year-old on the top floor is one of the biggest pop stars on the planet.
She went on Twitter to follow Dunham, and coincidentally saw that Dunham had just tweeted admiringly about Swift.