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Once on society’s fringe, online dating has gone mainstream and is now a booming multi-billion dollar business.
There are hundreds of sites, from the major players like and e Harmony, to niche websites accommodating daters of every conceivable preference and background.
Scam artists caused a scandal that many newspapers ran with, and personals disappeared practically overnight as public attitudes became more cautious.
Phishing, fake profiles, and ads for escorts continue this tradition today.
But these hyperbolic pronouncements miss a deeper fact: At its core, "online dating" isn't something we just started doing 5, 10 or even 20 years ago.